Our philosophy is simple.

We transform our customers' revenue and market performance by providing the most comprehensive, integrated set of competitive market intelligence in the industry.

Our value proposition

Our orientation toward the future
Rubicon looks toward the future. The company's solutions identify opportunities that are still in front of its customers, while there is still time to act and capitalize on them.

Our innovation
With a solid history of innovation, Rubicon is constantly developing new technologies and raising the standard for our already highly regarded customer service. Rubicon's excellence in innovation and delivery continues to raise the standards for its competitors.

Our expertise
Rubicon has the knowledge and experience that provide a deep understanding of the travel industry. Our executive leadership and staff have the real-world travel industry experience required to deliver practical, effective solutions.

Our integrity
At its core, Rubicon is honest and trustworthy. Rubicon works with integrity and keeps its customers' best interests in mind above all else.

Our flexibility and scalability
Rubicon doesn't force customers to conform to our information, but rather adapts its solutions to the processes of its customers — and meets them where their needs are. Our technology has been engineered to not only accomplish this crucial task, but also to easily scale to meet the needs of the largest travel companies in the industry.