Through Enterprise Solutions, Rubicon provides customers with industry expertise and tailored solutions to key business problems, leveraging Rubicon’s rich data and technology assets. Custom solutions include marketing and special event insights, promotion effectiveness, in-market testing, price management, and compliance solutions.

Enterprise Solutions provides travel and hospitality industry stakeholders with leading publications through Industry Intel including industry reviews, insights and outlook.

• Marketing Insights – Assists in identifying effective geography, channel, segment-based marketing to ensure maximum return on marketing spend.
• Special Event Insights – Identify and manage special event opportunities with pre- and post-event analysis and insights.  Special events represent significant differences in demand, pricing, channel and segment impact. This solution enables hospitality stakeholders to prepare adequately with a comprehensive road-map for managing special events.  Example special events include – major sporting events and city-wide events and holiday periods.
• Price and Promotion Effectiveness – Evaluate how effective pricing changes and promotional campaigns perform in the context of the overall market. Understand ‘when’ and ‘where’ they worked.
• In-Market Testing – Evaluate pricing changes and promotional campaigns live, in-market. Compare the results in pilot markets compared to a ‘control group’ and ensure that strategies and tactics have the most potential for success.
• Price Manager – Provides rental car price management. Read more...
• Enterprise Insights – Provides decision support, business intelligence and insights services including channel insights, segment insights and pricing insights.